Who says you have to break the bank to look flawless?

Makeup doesn’t have to be intimidating, especially if you’re new to it.

Less is more, GRL! Skinimalism—the art of embracing simple, effective skincare—is the ultimate beauty trend, and it’s here to stay.

Sometimes, the best makeup look is the one that doesn’t look like makeup at all. Enter: the no-makeup makeup trend.

Move over matte lipsticks—lip oils are having a moment, and we’re here for it!

Glass skin is the ultimate skincare and beauty goal that’s been trending for a while—and it’s not going anywhere.

Hey besties! Let’s talk about something that doesn’t get nearly enough hype: makeup brushes. We’re out here blending for the gods and...